About – Mikael Flensborg

Mikael Flensborg

My educational background is in computer science and math (M.Sc). I have approximately 30 years of professional experience in various areas of the software industry within both B2B and B2C, including:

Master Data Management
Warehouse Management
Bioinformatics and Genomics
Academic Publishing and Authoring

For the past seven years, I have been behind products based on NLP and AI.

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Companies

I have been a key driver in two successful startup companies (CLC bio and UNSILO). I have also been employed in medium sized companies (1,000 – 5,000 employees), as CACTUS Communications and QIAGEN.

Products

I have been behind successful products as:

Areas of expertise

Cross-functional leadership and mentorship
Outcome-based product vision and strategy
Continuous Product Discovery & Product Operating Model
Stakeholder management
Empathic and well-liked

My Toolbox

Objectives and Key Results (OKR)
Cutstomer Journey Mapping
Agile Practices
Dynamic Roadmaps
Opportunity/Solution Trees
Prioritization Frameworks (R.I.C.E., MoSCoW, Kano etc.)

FAQs

What services do you offer to enhance product management?

Our services include strategic guidance, product coaching, and process optimization to transform your approach. We focus on aligning your team’s efforts with your business objectives to ensure you achieve meaningful and measurable outcomes.

How can you help my team transition from a Feature Factory to focusing on impactful outcomes?

We work with your team to shift the focus from merely delivering features to achieving significant business outcomes. By fostering a culture of continuous improvement and strategic prioritization, we help ensure that your product efforts drive real value.

What tools and techniques do you use to ensure successful product management?

Our toolbox includes Opportunity/Solutions Trees, OKRs, roadmapping, user research, product discovery, stakeholder mapping, customer journey mapping, impact mapping, and agile practices. These tools help you navigate the complexities of product development, ensuring every effort contributes to achieving impactful results.

How do you ensure that our product strategy aligns with our business goals?

We provide support in identifying and understanding your key stakeholders, building strong relationships, and ensuring clear communication. This approach helps secure buy-in and alignment, making it easier to achieve your product goals with minimal waste of effort.

What kind of outcomes can we expect from working with you?

By partnering with us, you can expect to achieve measurable improvements in your product’s impact, enhanced stakeholder engagement, and a more efficient product management process. Our focus on outcome-driven methodologies ensures that your team delivers meaningful value to your users and meets strategic business goals.

What makes your consulting services unique?

Our consulting services are unique due to our outcome-driven approach, extensive use of proven tools and techniques, and our commitment to aligning every initiative with your strategic goals. We combine deep industry knowledge with practical, hands-on guidance to ensure that your product management processes are optimized for delivering maximum impact and value.